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Director of Membership sales

Job Description

The Director of Membership Sales will be reporting directly to the President & CEO and is responsible for overseeing all membership growth-related activities at TXTA, including recruitment, retention, and the development and implementation of member benefits. The primary objective is to grow TXTA’s membership by enhancing the development of prospective member lists and implementing a direct engagement strategy to attract new members. The Director of Membership Sales will also collaborate with the leadership team to create marketing materials and other resources to help drive growth. Additionally, they will work closely with all TXTA Chapters and Steering Committees to promote engagement at the local level.


Duties and Responsibilities

• Manage and expand a list of prospective members in an assigned segment, research companies and identify points of contact

• Develop a strategy for successfully bringing new companies into membership through direct engagement while focusing on increasing member retention

• Utilize sales, marketing and research activities to generate leads on prospective members

• Works with TXTA Membership Committee to develop new and improved membership recruitment tools, benefits and services  

• Utilize TXTA’s membership database to track all membership activity  

• Provide weekly internal reports on membership data and updates on membership sales and services  

• Sets, attends and leads meetings with CEOs and C-Suite executives handling preparation for sales meetings both in-person and on camera virtual—anticipating regular travel • Manage and follow up each sales meeting with a goal to close the sale, helping to integrate prospects into TXTA programming to include safety certification and affinity partnership opportunities  

• Serves as the primary contact for TXTA Affinity Partnerships

• Utilizes Affinity Partnerships to promote membership and works to increase scope of Affinity Partnership Program offerings to membership

• Analyzes metrics to identify areas of improvement and opportunities for redirecting membership strategies to ensure association is meeting yearly revenue goals

• Collaborates with TXTA staff to promote education and training seminars, association events, and other TXTA member benefits in the acquisition of new members

• Responsible for the processing, review and approval of membership applications  

• Develops and cultivates strong relationships throughout the chapters, association and TXTA volunteer leadership community.

• Serves as the liaison between TXTA and local TXTA Chapters and Steering Committees to guide chapters, development local meeting agendas and procure speakers

• Improving the environment for the trucking industry in Texas by active engagement with coalition partners and the TXTA legislative and regulatory team

• Travel to association and industry events as deemed appropriate

• Operate in a mode of constant, interactive improvement while developing strategies and processes to capture business intelligence such as best practices, useful data and other statistics that are valuable for TXTA education programming and member insight


Position Requirements  

• Bachelor’s degree in communications, sales, public relations, marketing, or related field, with relevant work experience in event coordination

• Demonstrated success in membership sales and development, event coordination, budget management and database administration

• Experience selling value added services or membership

• Proven track record in developing and executing successful marketing campaigns

• Proficiency in membership management systems and databases

• Experience with sales or membership databases, specifically association management software or CRMs

• Travel – up to 40%  

• Flexibility to work a variable schedule, including evenings and weekends

• Proficiency in MS Office Suite (Excel, PowerPoint, Word), relational databases, project management tools, content management systems, and communication/marketing automation tools Desired Qualifications • Knowledge of the trucking and logistics industry  

• Highly organized, detail-oriented and strategic thinker

• Capacity to undergo cross-training with other TXTA staff

• Proactive in achieving goals and adaptable to a face-paced environment

• Strong verbal and written communication skills

• Effective problem-solving, organizational, and leadership abilities

• Positive attitude, creativity, and ability to work independently or in a team

• Sound judgment, decision-making, and interpersonal skills to engage with diverse audiences

• Deep understanding of customer segmentation and target audience

• Initiative, flexibility, and creativity are essential



• Commensurate based on experience

• Full-time, exempt position

• Health Benefits Package: Medical, Vision, Dental

• Health savings account match

• 401(k) Retirement Savings Plan and Match

• Vacation/Sick Time 


Ready to apply? Email Kimberly Leggett at to apply for Director of Membership Sales.